The futureproofer’s roundup to industry & MARKETPLACE impacts attributable to coronavirus/COVID-19

“embrace UNCERTAINTY – some of the most BEAUTIFUL chapters of our lives won’t have a title until much later.”

― bob goff

The latest on what’s up, what’s down and what’s sideways but don’t blink

Massive stats global roundup on industry impact due to Covid-19 / Coronavirus (various sources) :

RETAIL SALES WINNERS
– Supermarkets +22% in sales
– Corner shops/convenience stores +30% in sales
NEW AD VISUALS
– Images of people washing hands in ads +6X
– Images/copy of sports/fitness and electronics in ads +3X
CONTENT & CHANNELS
– YouTube – +6.5-20X during crisis weeks in affected countries
– TV news + 69% in viewership

– Drama shows +35% in viewership
JOB HUNTING
– Job applications to grocery – 40X
SOCIAL ACTVITY
– Group calling +1000%
– Time spent of Facebook +70%
– Facebook & IG Live – 2X
CUSTOMER NEEDS FROM COMPANIES:
– People want companies to provide: flexible payment terms (83%), offering free services (81%), closing non-essential stores (79%) and helping to produce essential supplies (67%)
PESSIMISTIC CONCERN:
– Extreme concern for pandemic – the Philippines 67%
CUSTOMER?CITIZEN/TRAVELLER  APPROVALS:
– Approve of how employers/workplaces have handled – 54% (vs. 14% disapprove)
– Approve of how government has handled – 95% China, 50% USA, 14% Japan
– Approve of how airlines have handled – 70% (vs. 10% disapprove)
PANTRY LOADING
– Purchased extra food and drinks 46%
TIME SPENT:
– More streaming – 51% say yes
– More TV – 45% say yes
– More gaming – 36$ say yes
– More cooking – 41% say yes
– More calling – 25% say yees
SOCIAL MEDIA WANTS:
– Desire for Livestreams – 42% want more live concerts and 42% want more live sports
– Social media companies should be: screening news/facts 67%, helping neighbours communities connect 43%, airing live streams 30%
MANUFACTURING PIVOT:
– Brands should suspend factory production to produce essentials – 68% agree, 13% disagree
AD CONTINUANCES:
– Should ads continue in pandemic – 37% say yes/36% don”t know, 25% no
SOFTWARE SALES:
– Biggest software increases: Telemedicine (+616%), Web Conferencing (+445%), Video conferencing (+327%), Antivirus (+308%, Remote desktop (+308%)
ONLINE BEHAVIOUR
– Online Traffic – biggest risers – media (+34%), Finance (+29%), Food (+21%), Health care (+18%)
EXPECTED LENGTH OF IMPACT:
– Most popular answer – expected length of outbreak – 2-3 months (the more income/older you re – the longer the projection)
PURCHASE DELAY:
– Major purchases delayed until: Outbreak decreasing/over in my country (42%), Outbreak decreasing/over globally (20%),, don’t know/N?A (38%)
CASCADING IMPACTS (I do find it interesting how people believe somebody else will have a bigger issue than themselves personally) 
– Impacts on personal fiannces – 31% dramatic/big impact, 62% small/no impact
– Impacts on local economy – 73% dramatic/big impact, 20% small.no impact
– Impact on global economy – 85% dramatic/big impact, 10% small/no impact
MARKETING APPROACHES
– Marketing – 59% more reaching out to clients , 47% more email marketing, 25% less cold calling, 33% less direct mail
BIGGEST RETAIL LOSERS:
– Fashion -41%+ drop in sales
AD PROJECTIONS:
– Ad Revenue -10%+ drop expected
INTERACTION IS NO LONGER COOL?:
– Images of people interacting in social media  -27%
BRANDS THAT CROSSED OVER THE LINE:
– Boycott of brands based on COVID communication -1 in 10
PEOPLE DON’T SHOP – EVEN OFF TV:
– TV Shopping -65% reduction in viewership
EMPLOYMENT PESSIMISM:
– 18-24 year old concerns about long term unemployment – 7 in 10
CONCERN & PESSIMISTIC OUTLOOK:
– Extreme concerne for Pandemic – China 6% USA – 27%
– Level of Optimism – Japan 57% pessimistic (Vs. 14% USA)
SHOULD WE SHUT DOWN?:
– Approve of cancelling sports events – 78% (51% for workplaces)
– the whole population should be locked down – 79% Italy, 30% USA and 18% Singapore
ZOOM VIDEO CONFERENCING STOCK PRICE:
Up 87% year to date,vs. NASDAQ down 18%
CLOROX BLEACH/ANITBACTERIAL-DRIVEN STOCK PRICE:
UP 16% year to date vs. DOW drop of 28% 
SOCIAL DISTANCING:
– People who consciously avoided crowded places – 75%
INVENTORY STOCKOUTS:
– Biggest struggle to get – face masks (36%), anti-bacterial sanitizer (33%)
THE MISSING SPORTS FIX?:
– What should sports do – 14% held without crowds, 72% postponed until outbreak contained and 14% canceled altogether
BIGGEST ONLINE LOSERS:
– Online Traffic – biggest drops -travel (-46%), Construction (-18%), Advertising (-17%), Transport (-17%)
The message regardless of industry impact remains:
Stay safe, stay positive, stay nice to others socially distance and #flattenthecurve

F:N’s Next Threer Webcasts:

Twice monthly, F:N is hosting webcasts with innovation’s most relevant topics and most informed leaders, thinkers  & practitioners to bring the future forward.  Have a peak at what’s next:

The Cross Industry Movers 20 ( April 7th ) – Sign Up Here

The Future of Finance ( April 21st ) – Sign Up Here

The Future of Work 2020+ – Talent, Skills & Careers ( May 12th ) – Sign Up Here

LEAN INTO THE FUTURE

We operate at the intersection of the future and business.

We live between early stage idea and reliable growth.

We help deliver innovation competence and confidence.

Our PortfolioOur Team
Sean Moffitt

Sean Moffitt

Co-Founder, Futureproofing : Next / MD - Wikibrands

Sean is a driving force behind F:N balancing out broad expertise in: business transformation & emerging tech, vision & strategy, brand & customer, talent & culture, and trends & applied innovation,  to help companies deliver “innovation you can take to the bank”

As a former Fortune 500 executive, CMO, incubator executive counsel  and four-time startup founder, Sean bridges large, scaling and startup culture & practices. He is a global thought leader in company innovation, author of Wikibrands and 16 marketplace studies. and has helped spearhead growth and transformation of over 200+ clients around the world.

Get the Future in Your Inbox

We’re giving change agents, innovators, curiosity seekers and business decision makers the foresights, tools and news to help their organizations grow and adapt to change.

Join thousands of global leaders and receive our latest vault of intelligence ..,  and take innovation to the bank.

Share This