Season 1, Episode 1
How to Increase The Success Rates of Corporate Innovation
We kick off our webcast series with “Futureproofing : Next – How to Increase Your Success Rates on Corporate Innovation”, on how to effectively and efficiently transform new technologies and market insights into commercial concepts that resonate with customers.
Joining hosts Sean Moffitt and Andrea Kates on the webinar are two very special colleagues and thought leaders: Neil Cohen and Samantha Yarwood who will be sharing their expertise on how to move from seeing new forces in the market to developing new lines of business.
The topics we’ll cover:
—Key themes from the 2019 innovation research
—How 3 top brands have embraced technology + applied trends
—The “See, Learn, Decide, Commit” model
Futureproofing Now Webcast Video
Futureproofing Now Podcast Audio
Hosts & Guests
Futureproofing Now Hosts:
About This EpisOde
0:00 Intro and Advance Poll Question – “Innovation’s Biggest Barrier”
8:00 Innovation’s Purpose, Difference of Corporate vs. Startup Innovation and the Modern Reason for Innovation
12:00 The Performance Grading of Corporate Innovation Practitioners and Sources of our Research
13:30 Background on Leading Innovation Schools – Six Sigma, Design Thinking, Agile Innovation, Open Innovation, Business Model Canvas, and Lean Startup
16:00 Can These Schools Work Together? Are they substitutes, additive…..
17:00 Glamourizing Startup Innovation vs. the real complex challenges of Corporate Innovation
19:45 The Six Gaps Between Corporate Innovation Aspiration & Reality – speed, performance, overall readiness, leadership, culture, and ambition
24:45 Samantha Yarwood, the Seven Deadly Innovation Sins and the Fear off Failure
27:10 The Paradox of Innovation and Competing Pressures inside Starbucks
29:00 Customer Wants vs. Unmet Needs, getting to better Prototyping, Piloting and Testing
32:30 Most Intriguing Questions About Corporate Innovation & The Role of Culture
35:10 Innovation and is Change Natural?
37:30 Room A vs. Room B Innovation – does it have to be a compromise? Can we put Innovation out of business…
38;45 Who is the Leader of Innovation Today and Tomorrow? Continuous learning, Bubble jumping, Genuine, Admitting failure/missed opportunity …
42:00 Curating Best Practice : See, Learn, Decide & Commit
43:40 Corporate Innovation vs. Startups
45:25 Increasing Success Rates of Innovation – Behaviours/Culture, Expanding Views, a Strong C-Suite, Expanding Business Model Focus, Resource Effectively
48:50 Next Steps for Monday Morning …
50:00 The Launch of Futureproofing ; Next and Invitations to Participate and Housekeeping
51:45 The Exit Poll, Futureproofing starting tomorrow ….
Our F:N Expert Panelists:
Chief Innovation & Inspiration Officer, Shift Toronto
Samantha’s purpose in life is to inspire creativity to reimagine the possible and create a culture of goodness.
For the past 15+ years Samantha has been working on building the brand, creating community, and inspiring through innovation with Starbucks. Her breadth of international experience includes: Leading teams across multiple markets, through the lens of innovation and creative process, brand management, organizational development, product/portfolio development, and leading cross-functional project teams.
Recently, Samatha left the corporate world to start her own consulting company, SHIFT. giving people and organizations what they need to unleash their inner master; the tools, guides and insights to boost the way they live their lives, innovate and create.
Samantha was the innovation lead for Nestle and Starbucks and works with Innovation Culture Group in training and project design.
Professor, Silicon Valley Advisor, Mentor, Marketing Therapist
Professor, Advisor, mentor and Marketing terapristNeil helps companies focus on what’s important.
Having a successful track record with more than 100+ start-ups and scores of enterprises, Neil has more than 35 years of experience creating, building and managing brands and currently consults with companies on business and innovation strategies, teaches marketing at San Francisco State University College of Business, serves as advisor to three start-ups, is the Silicon-Valley Liaison and Mentor for Startup Mexico, is a mentor for Puerto Rico’s Parallel18, Santiago’s Startup Chile and IndieBio.
Prior to consulting, Neil lead marketing and sales at one of the first B2B exchanges. He also was founder and CMO of Campsix, one of the first eBusiness incubators. Prior to that, he held executive marketing and sales positions at SEGA, Hilton, Arby’s and Zircon Corporation.
Whether you are a NewCo or BigCo — Neil specializes in helping you find your focus and then translating that focus into an executable marketing and sales program. Have a successful trackrecord with more than 100 start-ups and scores of enterprises.
The Five Hero Visuals:
COME to Know Us. Say Hello. 你好. Hola. مرحبا. Guten Tag. Bonjour.
We’re hungry to do work with passionate, driven people. The future is unwritten, let’s bring some future chapters to life.
San Francisco – Toronto – Global
AT FUTUREPROOFING : NEXT, we NOT only talk a good game, we sweat one as well. ask questions & Come find out.
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