About This Episode

0:00 Introduction of Topic, Webinar and Panel

4:00 Support for the Topic – Where Scale Fails, The Components of Scale, 25 Contributing Factors, Preferred Names and Timespan

6:50 Fast Growing Scaling Companies  and Brands

%;50 Scale with Kent Lawson – the issue with legacy cultures,  different between invention and scaling, the obstinateness of corporate environments and stock price,  the art of the possible vs. keeping the corporate engine humming, the importance of finding your tribe and getting out to see & observe your custoemrs (but perhaps not the language of your customers as many can’t bridge to the future)

18:50 Scale with Ann Hargraves – the people side of scale, contributing factors, – people can’t talk to each other everyday like they do in a startiup  culture= the way they behave, act and treat other, overcome frustration, engagement and decision making funnels,  acting out of compliance vs. commitment, “if you are having business problems, you are likely having people problems”, “onboarding starts at this phone call”, big misses – don’t bring people along from inception to where they are now – an aspect of interactive storytelling, Keurig 4-part onboarding process

31:05 Scale with Stine Kalmer Jørgensen – the need for a passionate business owner/ambassadorship early on and dimensionalizing problems/solutions in KPIs/fianncial terms and windfall,  the idea of 3/3/3 of generating commitment – 3 days/3 weeks/3 months of three stepes of commitment, the enemy of innovation is running the existing business, who is passionate vs. who is excited/passionate/influential about the project

40;10  Scale with Jed Schneiderman –  being strategic vs. generating revenue/profitability,  podcast “starting greatness” – finding staring product-market fit, too often change projects and startups scale too early, need a customer segement that is desperate for yoru solution, people tend to spend tooo early to overcome product-market fit objections, favourable word of mouth – people talking to people, strong insight development is required, pattern recognition – can we sell similar/core product over and over, shorter sales cycles, metrics that are easy to follow and have the flywheel take effect, then rinse and repeat, risking the “status quo” is scary for people, give currency to sell new idea/breaking tradition/solving real problem, growth hacking – taking available data and adjusting quickly, get to quick yeses and quick nos for pain points in and addressable markets and sell consistently

52:10  Round the Horn : Scaling Growth & Innovation++ – if you are not scaling your empolyees as you scale the business – you will have problems, find the committed vs. compliant,  a premium on directness, transparency, accountability, talking to each other and challenging people, Andrea’s Futureproofing ; Next book tour, making conclusions actionable – the importance of templates to systematize and code culture, standard operating procedures that continually can be changed by anyone in the organization, and measurement & feedback loop for the effectiveness of the  operating wheel

58:00  Closeout and the FN Scale Barometer survey,  our new book Futureproofing ; Next – The Future Beyond Innovation, our précis and our next two webinars – Future Readiness  and the 52 Leading Business Models of the Future