#Next30 The Futureproofing Spectrum & redefining WHAT innovation MEANS

This ain't Kansas anymore. Futureproofing : Next (F :N) is reframing the innovation game to a much bigger playing field. Corporate success demands it.

#Next30 FUTUREPROOFING UNIVERSE oF CHANGE

Innovation done successfully is so not a specialist game anymore. Perhaps it never was. In fact, we likely need a new word for “innovation”, given all its baggage and blindspots.

At F:N, we’re now calling this expansive world of accelerated change & growth “futureproofing“.

Here are the thirty (30) holistic parts of the future-savvy innovators’ universe including all their key facets, broken down into six (6) categories:

 

  • The Hows – Business Transformation & Innovation Management (black)
  • The Outsides – Deep Marketplace Insight & Growth Engineering (red)
  • The Whats – Applied Innovation & Development (grey)
  • The Breakthroughs – Business Model & Ecosystem Development (teal)
  • The Insides  – Talent & Leadership Change (green)
  • The Nexts – Futuremapping, Trends and Emerging Tech (purple)

#1 Business & Digital Transformation

Objective Setting – Encouraging New Cultural Norms – Digital-first Orientation – Business Process Management – Talent Enablement – Digitalization  -Process Digitization – Modernization – Continuous, Executional Improvement –  Complexity Reduction – Increasing Transparency – Maintaining Core Systems – Data Management – Enabling Experiences – Ensuring Problem/Resolutions – Cross-company Integration  – Enterprise Resource Planning – Business Applications & the Cloud – Digital Twins & Assets – Outsourced Value Creation – Access & Empowerment

#2 Methods of Innovation

Knowledge an/or mastery of:   Agile Development – Design Thinking – Lean Innovation – Business Model Canvas – Open Innovation – Rapid Prototyping & Experimentation – Design Sprints – Brainstorming & Creativity – Stage Gate & Waterfall  – Jobs to be Done – Blue Ocean – Trend Extrapolation – Anthropological Observation – Scenario Planning – Journey Mapping – TRIZ Ideation – Data Mining – User Surveys & Interviews – Human-based Design  – Early Adopter Chasm/Traction Maps – AARRR Funnels  – Customer Forces – Value Proposition Design – Customer Development Models 

#3 Corporate Routes of Innovation

Traditional R&D – Incubation/Accelerators – Crowdsourcing/Crowdfunding – Collective Intelligence – Online Communities – Expert/Lead User Panels – Co-Creation – Corporate Venturing- Innovation Challenges & Prizes –  Hackathons – Intrapreneurship – Micro-Innovations – Innovation Scouting –  Mergers & Acquisitions – Partnerships – Innovation Labs – Centres of Excellence – Skunkworks – Market Testing & Simulations – Startup Equity/VCs – Consortia – Academic Grants & Collaboration – Licensing Assets & Technologies – Open Source & Data Firms – Decentralized Organizations

#4 Best Practices - Innovation Management

Focus – Enablers & Conditions  – Resilience & Overcoming Barriers – Pivots & Corporate/Market Fit  – Ideation & Screening – Curating Insights and ideas- Master Architecture, Roadmap & Tools – Need Identification – Marketplace Savvy – Benchmarking & Scaling – Project Chartering – Team Development – Agility -Infrastructure, Software & Alignment – Scorecarding & Matrices – Continuous Learning – Process Customization – Grading & Review

#5 Commercialization

Sales & Marketing – Training & Support – Customer Service – Market Development – Cross-Company Launch Deliverables – Regulatory & Legal – Resource Alignment – Scaled Investment Support – Getting Distribution – Finding & Incubating Early Stakeholders – Discovering Winning Applications – Action Plans – Internal/External Storytelling – Evaluating Return on Investment – Integrating Partners – Pricing, & Promotion  – Intellectual Property & Protection – Design Tweaks

#6 Supply Chain Innovation

Technical Integration – Learning Integration – Cultural Integration – Data Visibility & Control – Peer-to-Peer Learning – Software Automation – Raw Materials Sourcing – Shipping & Warehousing – Production – Retaiing – Consumption – Disposal – Forecasting & Demand Planning- Inventory Management – Responsiveness & Replenishment – Logistics – Vendor Management – Customization & Modularization 

#7 Customer Experience

Voice of the Customer – Customer Journey Mapping – Touchpoint Management – Pain Points- Moments of Truth – Unmet Needs – Personas – Standards & Expectations – Behaviors – Interactions – Customer Collaboration & Engagement – Awareness – Discovery – Interest – Purchase – Utilization – Repurchase & Loyalty – Advocacy & Word of Mouth – Personalization – CRM – 360° View 

#8 Brand Innovation

Positioning & Promise  – Purpose & Values – Brand Engagement & Experience – Compelling Insight – Storytelling – Content – Media – PR & Buzz Value – Design –  Promotion & Incentives  – Tone & Personality – Distinctive Proof & Credibility – Value Exchange – Rituals & Icons – Outreach, Ambassadors & Influencers – Intrinsic, Extrinsic and Explicit Motivators – Equities & Reputation

#9 Service Innovation

Customer Interaction – After-Sales Support- Onboarding – Question Response- Process Automation – Self-Service & Assisted Support – Service Change & Migration – Service Line Extensions – Product-to-Service Transition – Billing – Domain Expertise & Knowledge – Infrastructural Support – Call Centre – Chat & Messaging – User Communities – Flexibility, Scalability & Efficiency

#10 Channel Innovation

Omni-Channel – Retail – Wholesale – Direct-to-Customer – eCommerce – mCommerce – Automated – Cross-Selling – Dynamic Pricing – Personalization – Fulfillment – Point-of-Sale – Training – Co-marketing – Co-branding –  Co-distribution – On-demand – Flagship, Showrooms – Experience Centres – Alternate Channel – Incentives – Sales Coverage – Selling Process – SalesTech

#11 Market Innovation

Globalization & Geographic Expansion – Low Cost Markets – Premium Markets – Adjacent Markets – New Markets –  Market Development –  Existing, Share Grab Markets –  Line Extensions – Line Expansions – Sustainable Markets – Public/Private Markets – Open, Curated & Crafted Markets – B-to-B Change/Expansion – B-to-C Change/Expansion – Viability, Desirability & Feasibility 

#12 Scaling Innovation

Growth Engineering – Proof of Market Validation : Alphas, Betas & Pilots – Investment Planning – Replicating & Adapting – Intelligence, Measurement & Feedback – Observation & Surveying – Pivot Approaches – Design & Customer Adaptations – Structured Experiments & Data – UX Improvement – Conversion Rate Optimization  – Strengthening Systems & Automation – Sprints – A:B testing

#13 Product Innovation & Design

Performance – Systems – Core Benefits – Functionality & Features – Convenience – Bundling & Extensions – Intelligence – Value – Packaging –  Design & Styling – Adaptability – Accessibility – Visualization & Conceptualization – Scaled Prototyping –  Manufacturing –  Product Specification & Optimization – Sustainability & Environmental Impact   

#14 Process Innovation

User-generated Creation – Flexible Manufacturing – On-demand Production – Enabling technologies – Asset Management -Process Performance – Process Integration – Proprietary Approaches – Speed & Efficency – Cost & Reduction of Waste – Productivity Improvement – Reduced Defect Rate – Intellectual Property – Manufacturing – Storage – Delivery

#15 Research, Development & Engineering

New Materials – New Components – New Technologies –  Components Fabrication – Materials Compatibility – Coding – Fabrication & Assembly – Systems & Sub-systems -Scientific Discovery – Continuous Improvement – Requirements Analysis –  Functional Evaluation & Testing – Simulation Efforts – Patents & Trademarks – Academic & Supplier Partnership

#16 Platform Innovation

Internal Platforms – Customer Platforms –  Producer Platforms & Marketplaces – Funding Platforms – Community Management – Architecture & Infrastructure – Governance – Software – Network Effects – Monetization – Stakeholder Recruitment & Incentives 

#17 Portfolio innovation

Balanced Portfolio – Incremental – Adjacent – Breakthrough – Planning – Valuation – Evaluation & Prioritizattion – Tracking – Visualization – Resource Allocation & Alignment – Risk Assessment – Pipeline Management – Total Venture Integration 

#18 Business Model Innovation

Revenue Generation – Industry Models – Revenue Models – Entreprise Models – Value Proposition & Chains – Value Creation, Delivery & Capture – Canvas Tools , Concepts & Prototypes – BM New Ventures – BM Transformations – BM Diversifications – BM Acquisitions – Valuable Customer Segments – Key Resources & Activities – Hypothesis Testing

#19 Ecosystem Innovation

Human Capital – Relational Capital – Structural Capital – Ideas, Problems & Strategies – Ecosystem Proposition – Partnership & Contracts – Market Environments – Techniques & Tools  – Licences, Knowledge Exchange & Equities – Networks & Solutions, – Laws – Practices & Forms of Production – Social Innovation – Public/Private Innovation

#20 Radical Innovation and Moonshots

Huge Problems – Breakthorugh Technologies – Radical Solutions – Spinoff Benefits – Lead & Deep Markets – Transitional Pathways – Organizational Capacity – Shifting Perspectives & New Paradigms  – Optimism, checked by Pragmatism – Systemic Approach – Long-term Thinking  -Rallying Cries – Exponential Change 

#21 Culture Change

Incentives & Recognition – Values & Norms – Stories, Symbols & Myths –  Rituals & Routines – Organizational, Decision & Power Structures – Deeply Held Assumptions – Rules & Policies – Decision & Control Systems – Alignment with Behaviours – Freedoms & Responsibilities – Learning & Experimentation – Role Models –  Teamwork, Trust & Transparencies – Psychological Safety & Ability To Challenge – Embrace of Technology

#22 Leadership, Direction & Governance

Inspiring, Coherent Vision – Clear Focus & Degree of Innovation – Codified & Aligned Business & Innovation Strategy – Charismatic Leadership – Defined Innovation Roles & Decision Making – Role Modeling – Inquisitive, Can Do Attitude – Longer Term, Systems Thinking – Resilient & Capable Champions – Tolerance of Failure – Risk Acceptance – Action Focus & Agility –  Seizing Opportunity – Rigorous Gates – Frequent Performance Tracking & Learning

#23 Talent Experience & SKILLS

Purpose – Technology – Workspace & Environment – Meaningful Work & Challenge – Personal Growth Opportunity & Promotion – Trust in Leadership – Cross Organizational Commitment & Collaboration – Supportive Management – Employee Engagement – Health & Well-being – Performance Mgmt. – Empowerment & Accountability –  Recgnition, Rewards & Compensation – Training & Skills Development – Fun  – Recruitment & Onboarding – Personas – Moments of Truth

#24 Change Management

Style & Language  – Skill Requirements  & Recruiment- Structures & Hierarchies  – Shared Values & Desire – Strategies & Goals – Systems, Technology & Process – Staff , Team Building & Leadership – Physical & virtual Workspace – Recognition, Incentives, Punishments & Feedback – Market Orientation – Resistance Management  – Involvement & Engagement – Coaching & Sponsorship  – Decision Allocations – Information Distribution & Access – Communication & Awareness – Work Flows & Processes

#25 Measurement & Intelligence

“North Stars” – Innovation-driven Revenue Growth – Capacity Building – Input Metrics (e.g. budget, projects, idea pipeline, people) – Output Metrics (e.g. ROI, launch success rates, customer adoption) – Visualization – Dashboard – Data Access – Tracking & Review – -Transparency – Ties to Incentives – Insights & Foresights – Internal Inteligence – Marketplace & Competitive Intelligence – Futures Intelligence

#26 Megatrends

Socio-economic Drivers – Geo-political Moves – Cultural Zeitgeist – Regulatiory & Trade Impacts – Generational Values – Tech & Media New Norms – Environment & Sustainability Movements- Health & Security Developments – Degree of Volatility & Uncertainty – Polarization & Inequality  – Societal Trust & Happiness – Crisis Moments & Breakthroughs

#27 Strategic Foresight & Horizon Scanning

Strategic Planning – Policy Making –  Systems Level Disruption & Evolution – Scanning & Signals –  Impact Analysis – Possible, Probable & Alternate Futures – Driver Analysis – Delphi Wide Expertise Inputs – Scenario Development -Long term Modelling & Simulation – Identification of  Vulnerabilities – Monitor of Events – Forecasting  Impact – Stress Testing

 

 

#28 Emerging Technologies

AI & Machine Learning – Big Data – IoT – Autonomous Cars – Mobility – Social Internet – Blockchain – Automation – Robots & Drones  – Immersive Media (VR/AR/MR) – Cloud Computing – 3D printing  & Custom Manufacturing – CX Tech – Energy Tech – Cybersecurity – Voice Assistants – Nanotechnology – Health & Biotech – Collaborative Technology – Human-Computer Interaction – Geo-spatial Tech – Fintech – Advanced Materials

#29 Industry Disruption, White Space & Threats

Competitive Aperture – Competitor Strengths, Gaps & Differences – Industry Forecasts & Predictions –  Technology Applications – Applied Business Models – Industry Quadrant Analysis – Industry Landscapes – Industry Economics – Citizen Demands, Habits & Practices – Barriers to Entry – Switching & Substitution Threats 

#30 Customer & Workplace Shifts

Customer & Talent:  Key Drivers – Needs & Expectations – Values & Behaviours –  Channels & Touchpoints – Segmentation – Technology Intersections – Triggers & influences – Transactional & Behavioral Data – Feedback & Sentiment – Predictive Analytics – Benchmark Companies – Influencers & Media – Management Best Practices – Aspirations for The Future

All #NEXT30 Categories

  • Best Practices – Inno. Mgmt. 
  • Brand Innovation
  • Business Model Innovation
  • Bus. & Digital Transformation
  • Change Management
  • Channel Innovation
  • Commercialization 
  • Corporate Routes of Innovation
  • Culture Change
  • Customer Experience
  • Customer & Workplace Shifts
  • Ecosystem Innovation
  • Emerging Technologies
  • Industry Disruption
  • Leadership, Direction & Governance
  • Market Innovation
  • Measurement & Intelligence
  • Megatrends
  • Methods of Innovation
  • Platform Innovation
  • Portfolio innovation
  • Process Innovation
  • Product Innovation & Design
  • Radical Innovation & Moonshots
  • Research, Dvpt. & Engineering
  • Scaling Innovation
  • Servcie innovation
  • Strategic Foresight & Horizons
  • Supply Chain Innovation
  • Talent Experience & Skills

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