Season 1, Episode 7
The 52 Business Models of The Future:
Changing Company Direction with BigGEST Potential
An interactive webcast presented by the global innovation practice Futureproofing : Next.
Product and service introductions are nice growth bumps. Building better experiences can have even better impacts. But where does the real value get generated? Pivoting or expanding into new business models is the pathway to gold.
In our seventh episode of Futureproofing Now, we take research results gleaned over the last year from our global Corporate Innovation Playbook and rank our top candidates for the business models of the future.
With technology advances, customer acceptance and new propositions, we will mix in some of the traditional corporate paths to wealth creation with some of the newer, value generators. Who will rank in the top 10? And can you take advantage of them?
Futureproofing Now will also be asking our panel of three business model & innovation luminaries to chime in on where they would place their bets. We’ll also be tackling how executives and change agents can go about switching to or adding business model innovation to their arsenal and how to gain acceptance from boards and management who may see these proposals coming through the front door as a misfitted toy, ugly stepchild or intimidating new tenant.
What you’ll learn:
- Understand a ranked set of the 52 most promising business models
- Learn about leading examples & implications of our top 10 business models
- Identify conditions in place needed to effect business model innovation
- Get expert insight on how business model innovation really works in corporate situations
- Note key actions corporate practitioners can make in moving their innovation to the high ground of business modelling
- Discover roadmaps, tools and canvases that deliver tangibility business model change
- Get access to an introduction by Futureproofing : Next that brings this collection of 52 business models to life
Futureproofing Now Webcast Video
Futureproofing Now Podcast Audio
Hosts & Guests
Robbie Kellman Baxter
Futureproofing Now Hosts:
About This Episode
0:00 Intro & Advance Poll Question – “Which forces do you believe will force/inspire your company to shift business models in the near future?“
1:30 The Theme of our Webcast – “52 Business Models of the Future” – preview, Business Models – The Everest of Innovation, how they are more obvious in retrospect, WeWork vs. Starbuck’s inverse of business models, agenda
7:00 – Poll Results – #1 Customers preferences, #2 Competitive pressures and #3 Technology & Data
9:40 – Introduction of special guest panelists – Haydn Shaughnessy, Navrina Singh & Robbie Kellman Baxter
14:55 – What is a Business Model – Difference from Strategy & Planning, Different defintions – “all of the pieces that come together to make a busienss viable” / “a blueprint by which an organization creates and extracts value” / “structure that defines a culture” / “a model of many pieces”
21:15 The Future of Business Models – losing attention to “agility”, “hacking” and “hustle”?
25:00 Microsoft & Qualcomm shifting business models -established dominance and how AI is changing the game, showing what’s possible, licensing vs. bolt-on – pay as your go, revenue share & outcome-based models, drone company example
32:30 Can you Plan Business Models Ahead of Time & Best Components – consensus that plan is possible, start with the customer’s “forever need” and work back, the challnge of existing incumbent thinking & people, the importance of “courage”, success & failure rests on stakeholders & ecosystems,
42:30 The Old Way vs. The New Way – need for an experimental mindset, infrastructure & leadership, SaaS vs. AI-driven business models, look backward & forward, need for leadership support, protection & psychological safety, scaling goal alignment, issues with turf battles/sabotaging, treat innovation like airplanes and give them a runways vs. exploding rockets, the sin of “this has to be a home run”, conclsuion supported by the experiment
51:45 The 52 Emerging Business Models of the Future – ranking protocol, why 52?, first attempt at a ranked list of business models – a look at the top 12 business models – #1 Peer-to-Peer”, #2- Data/Intelligence-based, #3 Personalization/Mass Customization, #4 -Subscription/As-a-Service, #5 – Decentralization/Distermediation
55:40 Haydn’s POV – importance of horizonal integration e.g. Google, Alibaba, Apple in health care, Globalization at low cost enable by digital, Ecosystem – Amazon, Airbnb, China & Participatory capitalism
58:20 Navrina’s POV – open source contracted models, curated preferences enabled by AI, subscription, SaaS and outcome-based models based on KPIs
1:01:00 Robbie’s POV – avoiding “not relevant to my business” response, new types of subscription/membership models – hardware, equipment, multiple models and tools can be applied, start with customer & ecosystem need
1:03:20 F:N Housekeeping – October 22nd – next webcast on our future book , our webcast hub, the future of our Business Models work, the Futureproofing 66° guild, the 52 Business Models keynote & business cards
1;05:00 Takeaways – “take a step back, look at the big picture and start with the customer”, :”business models are a compass to deliver higher value”, “understand the ecosystem” and “sheer courage and the human side of business model change”
1:06:00 Closeout – Follow up on questions, Business Models – join out Vault newsletter and get our white paper on the full rundown, ranking and explanation of “52 Business Models of the Future” in November
Our F:N Expert Panelists:
Haydn is a recognised expert and adviser in digital transformation and innovation. He is one of the pioneers of platform and ecosystem strategy. His books Flow: A Handbook for Change-Makers and 12 Steps to Flow describe a new framework for innovation that merges business, marketing and advanced software delivery with new ways to work.
He has worked with Fortune 100 companies in the US and Europe on hyper-innovation projects using platforms and ecosystem thinking, His 2015 book Shift was described by Forbes as “everything you need to know about digital transformation.”
Global Technology & Product Leader
Navrina Singh is a global technology and product leader with experience in Enterprise SaaS, Artificial Intelligence (AI) and Mobile. At Microsoft Cloud & AI, she was focused on building Natural language based conversational AI products (chatbots, Virtual agents). Prior to this, Navrina was the Director Business Development for Artificial Intelligence responsible for business development, strategy and partnerships to forge new businesses for Microsoft leveraging Artificial Intelligence technologies.
Before joining Microsoft, Navrina spent over 12 years at Qualcomm Incorporated, where she held multiple roles across product management, strategy and engineering. In her last role at Qualcomm, Navrina was the head of Qualcomm Innovation focused on building new products and creating new market opportunities in Artificial Intelligence, Internet of Things and Mobile. Navrina is currently also working on global strategic initiatives related to the ethical and responsible development and deployment of AI.
Robbie Kellman Baxter
Founder, Peninsula Strategies LLC
Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of the The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 5 Marketing Book of the Year by Inc .com and has over 150 5-star reviews on Amazon.
She coined the popular business term “Membership Economy”, and is a featured expert on LinkedIn Learning, who has codeveloped and starred in 10 courses including their core curriculum on B2B Selling, Customer Success and Business development. In March 2020, McGraw-Hill will be releasing her new book The Forever Transaction.
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