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Season 1, Episode 2

THE Six Key Steps to “Get to Next” 

We continue our odyssey in splitting the atom of how companies and organizations get past challenges and barriers and actually “get to their next” in their innovation efforts. In our second episode of our webcast series “Futureproofing Now”, we demonstrate and support the six key steps for innovation-led growth that has now formed the basis of our key programs and engagements.

Along with hosts Andrea Kates and Sean Moffitt, we have corralled executive global thought leaders on the subject, Denise Lee Yohn and Roland Harwood, who will be sharing their expertise on the steps, strategies, processes, tools and examples to get companies unstuck.

The topics we’ll cover:

— The 6 Core Corporate Innovations Steps and Blindspots Explained – Inside Now, Integrated Forces, Imagine Next, Inform Next, Inspire Next & Implementation

— The Six Innovation Steps & Relevant Case Studies

— How to Create a Futureproofed Company Culture

Futureproofing Now Webcast Video

Futureproofing Now Podcast Audio

Hosts & Guests

Sean Moffitt

Andrea Kates

Denise Lee Yohn 

Roland Harwood


Our website Futureproofing : Next

Live open survey:  The Corporate Innovation Playbook Survey

Denise Lee Yohn’s book – “Fusion” 

We are Liminal – website

Lego – Ideas platform

 Ford – Cities of Tomorrow Challenges

UBS – Future fo Finance Challenge 


Futureproofing Now Hosts:

Andrea Kates

Andrea Kates

Sean Moffitt

Sean Moffitt

About This EpisOde

0:00  Intro and Advance Poll Question – “Innovation’s Biggest Barrier”

3:00  Denise Lee Yohn and our 6Is framework for getting innovator’s Unstuck

5:30  The “See, Learn, Decide, Commit” Rallying Cry – companies need to see outside and inside

7:00  Imagine Next – and the need for rational optimism and the marriage of “what if” thinking” and rational validation

9:40 Deciding and Inspire Next – cross-industry amplifying and getting leadership onboard and SLDC details

12:50 Donut Hole Questions – what should innovators forces on more in the innovation process

13:00 Corporate Innovation  Blindspots – Assessment and The Hertz Experience / Stimulus

17:00 Corporate Innovation Blindspots II – Risk and The Innovation Equation / Process

22:20 Corporate Innovation Blindspots III – Ambition / Commercialization & The San Francisco Giants

23:15 Roland Harwood, Liminal and Case Studies, “Pushing what Moves” and “the Periphery is where the Future Reveals IItself”

28:00 Lego’s Idea Community, Inside Now, Inspire Next  and Finding Breakthroughs & Unleashing Creativity  from Elsewhere

31:30 Ford, Tomorrow’s Challenges, Integrating Forces and The Future of Mobility

35:00 UBS, The Future of Finance Challenge and Integrating Forces Between Big & Small

37 :45  The Culture of Innovation, Lack of Employee Engagement and either your Future Threats of Fuel

40:30  Hootsuite & the Customer-focused Mindset & Pairings / IBM Culture of Education and Upskilling Courses

43:15   Democratizing innovation, The Requirements for Business Model Innovation & Executive/Front Lines Gaps

45:10  Six Steps Rules of Thumb – Now, Near & Next – New Benchmarking

47:20  Business Models of The Future, Future Webinars, Futureproofing ; Next Explained

51;30  Q&A – Innovate or Die vs. Current Quarter Box, Millennials & Gen Y and the Innovation Imperative,  Getting from Resistance to Commitment

Our F:N Expert Panelists:

Denise Lee Yohn

Denise Lee Yohn

President, Denise Lee Yohn / Author - Fusion / Forbes/HBR Contributor

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands.

Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, among others.

Roland Harwood

Roland Harwood

Founder/Director - We are Liminal

A compulsive connector of people and ideas,  Roland  is founder of Liminal, a new network for people, organisations and communities on the edge of many potential futures.

Prior to that, he was Co-Founder and Managing Director at 100%Open, the multi award-winning open innovation agency that works with the likes of LEGO, Ford, UBS, Oxfam and in 25+ countries around the world to co-innovate with their partners. It was a spin-out from NESTA in 2010, the UK Innovation Agency and Investment Fund, where he was Director of Open Innovation.

Graduating with a PhD in Physics, he has held senior innovation roles in the public and private sector and in addition has worked with hundreds of start-ups to raise investment and commercialise technology. . He is also host of the On The Edge podcast, as well as a failed astronaut, a composer of TV and film music for Sony, and a proud and exhausted dad of three children.

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We’re hungry to do work with passionate, driven people. The future is unwritten, let’s bring some  future chapters to life.

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AT FUTUREPROOFING : NEXT, we NOT only talk a good game, we sweat one as well. ask questions & Come find out.

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