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Season 1, Episode 10a

The 2020 Futureproofing Awards:

Product, Brand, Channel & Growth Innovation+

webcast presented by the global innovation practice Futureproofing : Next  (

Put on your virtual tuxedos and ball gown dresses – we are hosting our own Oscars for innovation. Which companies our owning the futures red carpet this year? Working through our esteemed panel of F:N 66 Guild and global experts, we’ve pulled together our short list of candidates that should be recognized and noted for their clairvoyant, groundbreaking innovation & growth efforts as we’re about to ring in the next decade.

In our tenth episode of Futureproofing Now, we project what companies should likely be owning the future. Unlike many magazines’ efforts, it’s not because our editor had drinks with the company CEO, or that we saw they raised a lot of money on Crunchable or that we live in NYC/Silicon Valley/London (insert big city here) so i guess we should reward the big local hero. No, we’ve scoured the earth the find the big (or getting bigger), bold and beautiful that are challenging convention and winning the future.


Hosted by Futureproofing : Next team: Sean Moffitt + Andrea Kates

Expert collaborators and product, brand & channel innovation specialists:

  • Doyle Buehler, Head of Breakthrough Digital/Digital Delusion
  • James Euchner, Partner, Outside Inside Consulting LLC
  • Mark Zawacki, Founder, 650 Labs

What you’ll learn:

Futureproofing Now will be inviting our judges and nominees to the backstage webcast party in a set of three webinars, each rewarding:

Top Product, Brand, Channel & Growth Futureproofers

  • Preview the nominees for F:N’s 2020 Futureproofing Awards
  • Hear from our judges on what drove their choices
  • Discover how large companies are embracing the future
  • Find out how challenger companies and scaling business are beating incumbents
  • Learn about the Top Ten Product, Brand & Channel Futureproofing Nominees
  • Get involved with Futureproofing ; Next’s 2020 Futureproofing Awards

Have a look at our 2020 Futureproofing Awards nomination & portal page:


December 19th, 2019

    Futureproofing Now Webcast Video

    Futureproofing Now Podcast Audio

    Hosts & Guests

    Sean Moffitt

    Andrea Kates

    Doyle Buehler

    James Euchner

    Mark Zawacki


    Our website Futureproofing : Next

    Nomination Page  The 2020 Futureproofing Awards 

    Vino Mofo: Website

    Canva: Website 

    NBA: Website

    Amazon: Website 

    AXA Insurance Next: Website

    AIA Insurance: Website

    Orsted: Website 

    PMI: Website

    Alphabet/Google: Website 

    Netflix: Website

    Futureproofing Now Hosts:

    Sean Moffitt

    Sean Moffitt

    Andrea Kates

    Andrea Kates

    About This Episode

    0:00 Introduction of Topic, Venture, Platofrm and Panel

    8:00 2020 Futureproofing Brands   – current state, nominees & commentary

    21:00 2020 Futureproofing Channels   – current state, nominees & commentary

    31:00 2020 Futureproofing Growth   – current state, nominees & commentary

    45:30 2020 Futureproofing Round Robin 

    53:00 Closeout and where to form here

    55:00 ; F:N Housekeeping  – Futureproofing Awards Platform launch , Future webinars

    Our F:N Expert Panelists:

    Doyle Buehler

    Doyle Buehler

    Global Digital Brand Architect, Dept. Digital

    Doyle Buehler is known as “The Digital CEO”, and helps businesses become Outrageously Outstanding Online. He is an author, entrepreneur, speaker and online business strategist. He is a leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation.

    From several successful start-ups and retail businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, Doyle has spent over 14 years in the business world making things happen – both online and off. He is a leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation.  His latest book, Breakthrough Digital, helps companies unleash their remarkable brand value, influence and authrouty.

    James Euchner

    James Euchner

    Partner at Outside Insight Consulting, LLC

    Jim Euchner is passionate about the design of technology to support people at work. He has worked in the field of intelligent systems for over 25 years. Jim has held executive leadership positions in strategy and innovation at Goodyear, Pitney Bowes and Verizon. His current areas of focus include the use of lean startup in large organizations, business model innovation, and the challenges manufacturers face in moving to services-led business models. He is currently Honorary Professor at Aston Business School (UK), Editor-in-Chief of Research-Technology Management, and a Partner in Outside Insight Consulting. 

    Mark Zawacki

    Mark Zawacki

    Founder & Managing Partner, 650 Labs

    Mark is the Founder of Silicon Valley based 650 Labs  Since 2001, he has led/supervised engagement teams on more than 400+ clients globally, working a myriad of growth and revenue-related initiatives including corporate strategy, innovation, business and corporate development, alliances/partnering and organisational transformation.  To date, he has worked in over 80 countries globally.  His clients span financial services, mobile/telco, retail, media, automotive, healthcare, technology and energy sectors. 

    Prior to founding both 650 Labs, Mark spent nearly a decade as a strategy consultant with the CSC Index, the strategic management consulting division of Computer Sciences Corporation (CSC), and was based in Amsterdam, London, Sydney and San Francisco.  Mark is a frequent speaker, panelist and moderator at industry conferences globally.  Mark is also an occasional guest lecturer at leading business schools globally including Stanford, INSEAD, HEC, London Business School and Wharton. 

    The Five Hero Visuals:

    COME to Know Us. Say Hello. 你好. Hola. مرحبا. Guten Tag. Bonjour.

    We’re hungry to do work with passionate, driven people. The future is unwritten, let’s bring some  future chapters to life.

    San Francisco – Toronto – Global

    +416 458-2818

    AT FUTUREPROOFING : NEXT, we NOT only talk a good game, we sweat one as well. ask questions & Come find out.

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