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Season 1, Episode 3



Three innovations head into the ring but only one shall exit. Who will it be?

Okay maybe a little too combative, but in our third webinar instalment we thought we’d have a little fun and have a debate for the century – we know each has merits but which innovation school of thought should triumph for today’s fast-changing age?

Will it be:

In the red corner, Agile Innovation  – and its focus on fast iteration, sprints and building the right things


In the white corner, Lean innovation – and its focus on experiments and validating a business model fit


In the black corner, Design Thinking – and its focus on big problem solving exploration and empathy for the customer


Join the Futureproofing : Next team, Sean Moffitt and Andrea Kates, in conversation with three leading experts on each school of innovation thought. 

What we’ll cover:

1. The Three Key Schools of Modern Innovation Explained

2. The Strengths of Each Innovation Approach

3. The Weaknesses of Each innovation Approach 

4. When and Where to Ideally Use Each One

5. Wherever the debate takes us…

Cheer on this innovation slugfest from the digital rafters,

Futureproofing Now Webcast Video

Futureproofing Now Podcast Audio

Hosts & Guests

Sean Moffitt

Andrea Kates

Mark Randall

Emily Watkins

Sam McAfee


Our website Futureproofing : Next

Live open survey:  The Corporate Innovation Playbook Survey :

Jones Lang LaSalle JLL :

Startup Patterns:

Futureproofing Now Hosts:

Sean Moffitt

Sean Moffitt

Andrea Kates

Andrea Kates

About This EpisOde

0:00 Intro, the Advance Poll Question – “Agile vs. Design Thinking vs. Lean Innovation” and the ids behind Futureproofing : Next

7:55 Agile Innovation vs. Design Thinking vs. Lean innovation

8:55 Innovation – a Process Issue and the Popularity of Agile, Lean and Design Thinking

11:10 Introduction of Guest Panelists

15:50 Definitions, Context and Why is Each School Great…

22:30 What is each innovation school best for and what does it uniquely add to the innovation wardrobe?

27:40 What did we do before these schools being introduced?

32:15 The Donut Hole Questions & the Importance of Accelerating Product Development & Understanding Customer Insights with an Innovation Process

33:20  Examples of Each School’s Impact & Success

42:30 Innovation Gone Wild – Risks, Misunderstandings of Each School & Inappropriate Applications & Failures

45:25 Rules of Thumb to Make it Work the Best

47:30 Quick Takeaways – No One Single Agile Approach – Mindset/Customized Ways, Design Thinking – Get Close to a Customer, Lean Innovation – take control of the situation & expectations but don’t over-engineer

50:45 The Poll Results – Design Thinking is a Winner, Next Webinars, Wrap Up – Being Dumb Again

54:40 Q&A … Yes AND, Being All-In With Your Customer but do the Right Thing, The Power of Examples

Our F:N Expert Panelists:

Mark Randall

Mark Randall

Executive Director,

Mark retired earlier this year after 12 years as Adobe’s Chief Strategist and Vice President of Creativity, incubating disruptive new businesses and leading the company’s global innovation process. To empower Adobe’s 20,000 employees to develop their own ideas Randall designed Kickbox, a unique innovator’s toolbox which Fortune Magazine called “a magical cardboard bundle to kickstart creative problem solving”.

In 2015 Adobe open-sourced Kickbox leading to its adoption at thousands of enterprises, universities, governments and non-profits. Kickbox has since grown into the world’s most popular enterprise innovation process with Adobe being been named to both Forbes and Fast Company’s “Most Innovative Companies” lists.

Beyond Kickbox, Randall’s own innovations at Adobe included the creation of new businesses such as Adobe Live and Adobe Pass, which launched the industry shift to TV Everywhere earning an Emmy Award for technical achievement. Randall also pioneered key strategic initiatives for Adobe including the $800M acquisition of Fotolia.

Emily Watkins

Emily Watkins

Managing Director, Corporate Solutions at JLL

Emily is currently a Managing Director at JLL working on developing new real estate related products for large corporate organizations, and has led Innovation & Strategy teams as well as been deeply involved in driving experience for large retail organizations, with a deep focus on the Millennial and Gen Z.

Emily is a results-driven, creative, enthusiastic professional with a successful track record and expertise in corporate and retail real estate strategy, design, space planning, costing, construction and operations. Included in her mandate is to motivate teams to meet company objectives on time and on budget.

Sam McAfee

Sam McAfee

Author / Product Devlopment & Leadership Coach - Start Up Patterns

As a Silicon Valley veteran of 20 years, Sam McAfee has helped many companies build and scale new digital products, find product-market fit, and build and improve product development capabilities.

Sam works with product executives and teams to develop and ship new digital products from ideas to product-market fit and beyond. He’s worked with companies large and small, including Adobe, Sharethrough, Teach for America, Anthem, PG&E, Blackstone, Credit Sesame and many others.

He’s the author of the book Startup Patterns and a regular speaker at Lean and Agile events around the US.

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We’re hungry to do work with passionate, driven people. The future is unwritten, let’s bring some  future chapters to life.

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+416 458-2818

AT FUTUREPROOFING : NEXT, we NOT only talk a good game, we sweat one as well. ask questions & Come find out.

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