Season 1, Episode 2
THE Six Key Steps to “Get to Next”
We continue our odyssey in splitting the atom of how companies and organizations get past challenges and barriers and actually “get to their next” in their innovation efforts. In our second episode of our webcast series “Futureproofing Now”, we demonstrate and support the six key steps for innovation-led growth that has now formed the basis of our key programs and engagements.
Along with hosts Andrea Kates and Sean Moffitt, we have corralled executive global thought leaders on the subject, Denise Lee Yohn and Roland Harwood, who will be sharing their expertise on the steps, strategies, processes, tools and examples to get companies unstuck.
The topics we’ll cover:
— The 6 Core Corporate Innovations Steps and Blindspots Explained – Inside Now, Integrated Forces, Imagine Next, Inform Next, Inspire Next & Implementation
— The Six Innovation Steps & Relevant Case Studies
— How to Create a Futureproofed Company Culture
Futureproofing Now Webcast Video
Futureproofing Now Podcast Audio
Hosts & Guests
Denise Lee Yohn
Futureproofing Now Hosts:
About This EpisOde
0:00 Intro and Advance Poll Question – “Innovation’s Biggest Barrier”
3:00 Denise Lee Yohn and our 6Is framework for getting innovator’s Unstuck
5:30 The “See, Learn, Decide, Commit” Rallying Cry – companies need to see outside and inside
7:00 Imagine Next – and the need for rational optimism and the marriage of “what if” thinking” and rational validation
9:40 Deciding and Inspire Next – cross-industry amplifying and getting leadership onboard and SLDC details
12:50 Donut Hole Questions – what should innovators forces on more in the innovation process
13:00 Corporate Innovation Blindspots – Assessment and The Hertz Experience / Stimulus
17:00 Corporate Innovation Blindspots II – Risk and The Innovation Equation / Process
22:20 Corporate Innovation Blindspots III – Ambition / Commercialization & The San Francisco Giants
23:15 Roland Harwood, Liminal and Case Studies, “Pushing what Moves” and “the Periphery is where the Future Reveals IItself”
28:00 Lego’s Idea Community, Inside Now, Inspire Next and Finding Breakthroughs & Unleashing Creativity from Elsewhere
31:30 Ford, Tomorrow’s Challenges, Integrating Forces and The Future of Mobility
35:00 UBS, The Future of Finance Challenge and Integrating Forces Between Big & Small
37 :45 The Culture of Innovation, Lack of Employee Engagement and either your Future Threats of Fuel
40:30 Hootsuite & the Customer-focused Mindset & Pairings / IBM Culture of Education and Upskilling Courses
43:15 Democratizing innovation, The Requirements for Business Model Innovation & Executive/Front Lines Gaps
45:10 Six Steps Rules of Thumb – Now, Near & Next – New Benchmarking
47:20 Business Models of The Future, Future Webinars, Futureproofing ; Next Explained
51;30 Q&A – Innovate or Die vs. Current Quarter Box, Millennials & Gen Y and the Innovation Imperative, Getting from Resistance to Commitment
Our F:N Expert Panelists:
Denise Lee Yohn
President, Denise Lee Yohn / Author - Fusion / Forbes/HBR Contributor
Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands.
Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, Knowledge@Wharton, Seeking Alpha, QSR Magazine, among others.
Founder/Director - We are Liminal
A compulsive connector of people and ideas, Roland is founder of Liminal, a new network for people, organisations and communities on the edge of many potential futures.
Prior to that, he was Co-Founder and Managing Director at 100%Open, the multi award-winning open innovation agency that works with the likes of LEGO, Ford, UBS, Oxfam and in 25+ countries around the world to co-innovate with their partners. It was a spin-out from NESTA in 2010, the UK Innovation Agency and Investment Fund, where he was Director of Open Innovation.
Graduating with a PhD in Physics, he has held senior innovation roles in the public and private sector and in addition has worked with hundreds of start-ups to raise investment and commercialise technology. . He is also host of the On The Edge podcast, as well as a failed astronaut, a composer of TV and film music for Sony, and a proud and exhausted dad of three children.
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We’re hungry to do work with passionate, driven people. The future is unwritten, let’s bring some future chapters to life.
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