The futureproofer’s roundup to industry & MARKETPLACE impacts attributable to coronavirus/COVID-19
“embrace UNCERTAINTY – some of the most BEAUTIFUL chapters of our lives won’t have a title until much later.”
― bob goff
The latest on what’s up, what’s down and what’s sideways but don’t blink
Massive stats global roundup on industry impact due to Covid-19 / Coronavirus (various sources) :
– Images of people washing hands in ads +6X
– Images/copy of sports/fitness and electronics in ads +3X
– YouTube – +6.5-20X during crisis weeks in affected countries
– TV news + 69% in viewership
– Drama shows +35% in viewership
– Job applications to grocery – 40X
– Group calling +1000%
– Time spent of Facebook +70%
– Facebook & IG Live – 2X
– People want companies to provide: flexible payment terms (83%), offering free services (81%), closing non-essential stores (79%) and helping to produce essential supplies (67%)
– Extreme concern for pandemic – the Philippines 67%
– Approve of how employers/workplaces have handled – 54% (vs. 14% disapprove)
– Approve of how government has handled – 95% China, 50% USA, 14% Japan
– Approve of how airlines have handled – 70% (vs. 10% disapprove)
– Purchased extra food and drinks 46%
– More streaming – 51% say yes
– More TV – 45% say yes
– More gaming – 36$ say yes
– More cooking – 41% say yes
– More calling – 25% say yees
– Desire for Livestreams – 42% want more live concerts and 42% want more live sports
– Social media companies should be: screening news/facts 67%, helping neighbours communities connect 43%, airing live streams 30%
– Brands should suspend factory production to produce essentials – 68% agree, 13% disagree
– Should ads continue in pandemic – 37% say yes/36% don”t know, 25% no
– Biggest software increases: Telemedicine (+616%), Web Conferencing (+445%), Video conferencing (+327%), Antivirus (+308%, Remote desktop (+308%)
– Most popular answer – expected length of outbreak – 2-3 months (the more income/older you re – the longer the projection)
– Major purchases delayed until: Outbreak decreasing/over in my country (42%), Outbreak decreasing/over globally (20%),, don’t know/N?A (38%)
– Impacts on local economy – 73% dramatic/big impact, 20% small.no impact
– Impact on global economy – 85% dramatic/big impact, 10% small/no impact
F:N’s Next Threer Webcasts:
Twice monthly, F:N is hosting webcasts with innovation’s most relevant topics and most informed leaders, thinkers & practitioners to bring the future forward. Have a peak at what’s next:
The Cross Industry Movers 20 ( April 7th ) – Sign Up Here
The Future of Finance ( April 21st ) – Sign Up Here
The Future of Work 2020+ – Talent, Skills & Careers ( May 12th ) – Sign Up Here
LEAN INTO THE FUTURE
We operate at the intersection of the future and business.
We live between early stage idea and reliable growth.
We help deliver innovation competence and confidence.
Sean Moffitt
Co-Founder, Futureproofing : Next / MD - Wikibrands
Sean is a driving force behind F:N balancing out broad expertise in: business transformation & emerging tech, vision & strategy, brand & customer, talent & culture, and trends & applied innovation, to help companies deliver “innovation you can take to the bank”
As a former Fortune 500 executive, CMO, incubator executive counsel and four-time startup founder, Sean bridges large, scaling and startup culture & practices. He is a global thought leader in company innovation, author of Wikibrands and 16 marketplace studies. and has helped spearhead growth and transformation of over 200+ clients around the world.
Get the Future in Your Inbox
We’re giving change agents, innovators, curiosity seekers and business decision makers the foresights, tools and news to help their organizations grow and adapt to change.
Join thousands of global leaders and receive our latest vault of intelligence .., and take innovation to the bank.