A CAMPAIGN FOR REAL INNOVATION
We had a little fun this September looking at various aspects of our Futureproofing ; Next proposition. The challenge – “How do people understand our passion and commitment to delivering “innovation to the bank’?”
Similar to a bank, we want to build a vault of the best thinking and people that generate and accumulate growth reliably and compoundably, Given it’s nearly 2020, we’re likely not talking about a traditional bank either, with all the disruption that the finance industry is currently facing.
A picture can tell a thousand words and since we live in a visual age, we needed to illustrate our raison d’être visually… provocatively . In our F:N black campaign below, we demonstrate our promise vs. the traditional practices, incumbent thinking, intransigent suppliers and old-guard companies & brands. The first five point to the “before-and-after” of wiorking with us, campign #6-9 editions show an evolution from historical thinking.
Enjoy and let us know which ones you like best, and perhaps even give us some thoughts about a new addition to the campaign,
INNOVATION YOU CAN TAKE TO THE BANK #1 – COMPLICATED-TO-SIMPLE
INNOVATION YOU CAN TAKE TO THE BANK #2 – “I THINK” TO “I KNOW”
INNOVATION YOU CAN TAKE TO THE BANK #3 – STUCK-TO-UNSTUCK
INNOVATION YOU CAN TAKE TO THE BANK #4 – “BIG IS BAD” TO “BIG IS BEAUTIFUL”
INNOVATION YOU CAN TAKE TO THE BANK #5 – “INSTANT EXPERTS”-TO-“CORPORATE-READY”
INNOVATION YOU CAN TAKE TO THE BANK #6 – TRENDS SHIFT …
INNOVATION YOU CAN TAKE TO THE BANK #7 – THINKING CHANGES …
INNOVATION YOU CAN TAKE TO THE BANK #8 – INDUSTRIES DISRUPT …
INNOVATION YOU CAN TAKE TO THE BANK #9 – BOOKSHELVES CHANGE…
We’re treating these a little bit like baseball cards, wine bottles, vinyl records or stamps and coins. Think about them. Collect them. Trade them. Let them increase in value. Next week – The Innovation You Can Take to the Bank – “Red Campaign”. Enjoy our fellow spirit of change.
Co-Founder, Futureproofing : Next / MD - Wikibrands
Sean is a driving force behind F:N balancing out broad expertise in: business transformation & emerging tech, vision & strategy, brand & customer, talent & culture, and trends & applied innovation, to help companies deliver “innovation you can take to the bank”
As a former Fortune 500 executive, CMO, incubator executive counsel and four-time startup founder, Sean bridges large, scaling and startup culture & practices. He is a global thought leader in company innovation, author of Wikibrands and 16 marketplace studies. and has helped spearhead growth and transformation of over 200+ clients around the world.
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