A CAMPAIGN FOR REAL INNOVATION
We had a little fun this September looking at various aspects of our Futureproofing ; Next proposition. The challenge – “How do people understand our passion and commitment to delivering “innovation to the bank’?”
Similar to a bank, we want to build a vault of the best thinking and people that generate and accumulate growth reliably and compoundably, Given it’s nearly 2020, we’re likely not talking about a traditional bank either, with all the disruption that the finance industry is currently facing.
A picture can tell a thousand words and since we live in a visual age, we needed to illustrate our raison d’être visually… provocatively . In our F:N black campaign below, we demonstrate our promise vs. the traditional practices, incumbent thinking, intransigent suppliers and old-guard companies & brands. The first five point to the “before-and-after” of wiorking with us, campign #6-9 editions show an evolution from historical thinking.
Enjoy and let us know which ones you like best, and perhaps even give us some thoughts about a new addition to the campaign,
INNOVATION YOU CAN TAKE TO THE BANK #1 – COMPLICATED-TO-SIMPLE
INNOVATION YOU CAN TAKE TO THE BANK #2 – “I THINK” TO “I KNOW”
INNOVATION YOU CAN TAKE TO THE BANK #3 – STUCK-TO-UNSTUCK
INNOVATION YOU CAN TAKE TO THE BANK #4 – “BIG IS BAD” TO “BIG IS BEAUTIFUL”
INNOVATION YOU CAN TAKE TO THE BANK #5 – “INSTANT EXPERTS”-TO-“CORPORATE-READY”
INNOVATION YOU CAN TAKE TO THE BANK #6 – TRENDS SHIFT …
INNOVATION YOU CAN TAKE TO THE BANK #7 – THINKING CHANGES …
INNOVATION YOU CAN TAKE TO THE BANK #8 – INDUSTRIES DISRUPT …
INNOVATION YOU CAN TAKE TO THE BANK #9 – BOOKSHELVES CHANGE…
We’re treating these a little bit like baseball cards, wine bottles, vinyl records or stamps and coins. Think about them. Collect them. Trade them. Let them increase in value. Next week – The Innovation You Can Take to the Bank – “Red Campaign”. Enjoy our fellow spirit of change.
LEAN INTO THE FUTURE
We operate at the intersection of the future and business.
We live between early stage idea and reliable growth.
We help deliver innovation competence and confidence.
Co-Founder, Futureproofing : Next / MD - Wikibrands
Sean is a driving force behind F:N balancing out broad expertise in: business transformation & emerging tech, vision & strategy, brand & customer, talent & culture, and trends & applied innovation, to help companies deliver “innovation you can take to the bank”
As a former Fortune 500 executive, CMO, incubator executive counsel and four-time startup founder, Sean bridges large, scaling and startup culture & practices. He is a global thought leader in company innovation, author of Wikibrands and 16 marketplace studies. and has helped spearhead growth and transformation of over 200+ clients around the world.
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